A couple is looking for a venue for 150 guests and a team that can run the day without drama. An HR director has to organise the annual conference and wants an agency that will handle everything from AV to accommodation. A family is planning a milestone birthday or an anniversary dinner. These decisions involve significant budgets, are usually made months ahead and almost always start with a search or a question to an AI assistant.
If you run an events company or a venue, you know wedding season, the festive period and corporate conference dates make your year. The real question is no longer whether to be visible when those clients search, but how hard to push. This guide helps you choose between the Traffic Engine plans, using the prices on the offer page and nothing else.
What makes events different
Three realities of your trade shape the choice of plan.
Highly seasonal demand, booked in advance. Couples secure a venue six months to a year before the date. Companies lock in their conference a quarter ahead. To capture those enquiries you need to be visible well before the peak, while clients are comparing. Visibility that starts too late misses the season.
A high value per event. One wedding, one awards dinner or one product launch can be a meaningful share of a month's revenue. A handful of extra bookings across the year often changes the profitability of the whole business.
Trust built on images and reviews. Nobody hands the most important day of their life, or their company's reputation, to a business they cannot find any trace of. Clients want to see past events, read reviews and understand what you do well. Being found is also about being reassuring.
The plans and their prices
Every engagement starts with a Visibility Audit at $750: where you stand on Google and in AI assistant answers, how you compare with other venues and agencies in your area, your potential and an action plan, delivered within 48 business hours. It is fully credited against the one-off setup of $1,650 if you start within 30 days. You then choose a monthly plan on a 12-month commitment, with a measured review at 3 months.
| Plan | Monthly | Year-one investment (setup included) |
|---|---|---|
| Presence | $1,200 | $16,050 |
| Momentum | $2,100 | $26,850 |
| Flood | $3,850 | $47,850 |
| Momentum Exclusive | $4,250 | $52,650 |
| Flood Exclusive | $6,450 | $79,050 |
Which plan for which business?
Presence: the smaller venue or the agency starting out
Presence is the entry seat: steady, baseline visibility. It suits a mid-sized venue, a styling or décor business or a young events agency that first needs to exist online and start hearing from clients it does not already know. If every booking today comes through word of mouth, Presence lays a solid base without straining cash flow between seasons.
Momentum: the established player filling the calendar
Momentum is the growth seat and the most common choice. It fits a venue or agency with a track record, a portfolio to show and a goal such as filling quiet dates, winning more corporate work or moving upmarket. It usually strikes the right balance between ambition and the capacity to handle enquiries.
Flood: the operator working several markets
Flood is the intensive seat. It makes sense for an agency covering weddings, corporate events, launches and private celebrations at once, or for a venue with several spaces and a team that can run many events a month. Where competition is fierce and your operations can keep up, Flood gives you the edge.
Exclusive plans: reserving the sector
Momentum Exclusive and Flood Exclusive lock the vertical: no other events company or venue in your area is taken on by Traffic Engine during your commitment. They are only available while the sector is empty and are withdrawn as soon as a first standard seat is signed.
Three questions to decide
- How many more events can you host? A venue already booked every Saturday of the season needs a different plan from one trying to fill Fridays and Sundays.
- What is one event worth to you? Work out the margin on a typical wedding or corporate booking, then compare it with the plan. The payback calculator on the offer page runs it with your own figures, and our guide to payback on a visibility investment explains the logic.
- What is your overall marketing budget? Paid social, wedding fairs, planner partnerships: lasting visibility needs to sit sensibly alongside them. Our guide on how much an events venue should spend on visibility helps you weigh it up.
What you get with Traffic Engine
Traffic Engine, Kolonell's offer, makes your venue or agency visible when someone searches for a place or a planner for their event, on Google and in the answers AI assistants give, so that you receive qualified enquiries. You get a dated report every week, you follow results in your own Search Console, and what your plan includes goes live on schedule, or the following month is free. Kolonell guarantees delivery and measurement, not the decisions of Google or an AI.
Each sector is capped at 3 standard seats per area, each with its own positioning: a prestige venue and a conference agency do not chase the same clients. See the offer and check seat availability.
Your next step
Your next season is being decided now, while clients compare. Start with the free website score at the top of the Traffic Engine page, then book the Visibility Audit; it will show which plan fits your capacity and your ambition. Questions can go to WhatsApp at +221 77 596 93 33, with a reply within 24 business hours.