You run an independent hotel, a boutique property or a serviced apartment building, and you have decided you do not want every booking to come through online travel agencies that take a commission on each stay. You want travellers, corporate bookers and event organisers to find you directly when they search for somewhere to stay in your area. Which leaves a very practical question: which Traffic Engine plan should you choose?
This guide helps you decide based on the size of your property, your ambition and the competition in your area. The goal is not to buy the most expensive plan, or the cheapest, but the one that matches what you expect from your visibility over the next twelve months.
What every plan has in common
Before comparing, here is what stays the same. Every plan starts with a one-time setup of €1,500, from which the €690 Visibility Audit is fully deducted if you go ahead within 30 days. Every plan runs on a 12-month commitment with a measured review at three months. With every plan you receive a dated report each week and follow results in your own Search Console. And every plan carries the same guarantee: whatever it includes goes live on schedule, or the following month is free.
What changes is the intensity, and the place you hold in your sector.
The plans at a glance
| Plan | Positioning | Monthly price |
|---|---|---|
| Presence | Entry seat, steady baseline visibility | €1,100 |
| Momentum | Growth seat, the most common choice | €1,900 |
| Flood | Intensive seat | €3,500 |
| Momentum Exclusive | Growth, sector locked in your area | €3,900 |
| Flood Exclusive | Intensive, sector locked in your area | €5,900 |
Prices are also available in pounds, dollars, Canadian dollars and dirhams on the offer page.
Which plan for which property
Presence: for the small property that needs to be seen
Presence suits a smaller property: a guesthouse, a boutique hotel with a handful of rooms, a country inn or a small apartment building. Your aim is to show up consistently when someone looks for a place to stay in your neighbourhood or town, and to stop being invisible to direct searchers.
It is also the right plan when capacity is tight. There is no point chasing a flood of enquiries you cannot accommodate. The question to ask is simple: how many direct bookings, or how many corporate stays, would it take to cover the plan? The calculator on the offer page answers that with your own figures. For many small properties, a few direct corporate stays a year, with no commission paid to a booking platform, already change the picture.
Momentum: for the hotel that wants to grow
Momentum is the most common choice, and for good reason. It fits the established independent hotel with rooms to fill midweek as well as weekends, a meeting room to rent, corporate travellers to win and the ambition to take share from the chains and neighbours around it.
If you want companies booking off-sites, business travellers and wedding parties to find you before they find the competition, Momentum is usually the answer. To see how many extra guests it takes to pay it back, read how many guests pay back visibility for an independent hotel.
Flood: for the property that wants its whole city
Flood is built for properties with real capacity and broad ambition: a larger hotel in a capital city, a property chasing leisure, business and events at the same time, or a group of serviced apartments across several districts. In cities where hotel competition is fierce and chains have marketing teams of their own, intensity is what moves the needle.
It is the right call when each additional guest or corporate account carries real value for you, for example a company that books rooms for its visiting staff every month.
Exclusive plans: locking your sector
Each sector in each area opens only 3 standard seats. The exclusive plans, Momentum Exclusive and Flood Exclusive, reserve the whole sector: no other hotel in your area can work with Traffic Engine for the length of your commitment.
One point matters above all: exclusivity can only be bought while the sector is empty. The moment a first standard seat is signed by a hotel in your area, the option disappears. If you operate in a competitive hotel market and want to shut the door on your neighbours, decide early. We explain the logic in why a serious provider limits clients per sector and area.
How to decide
Four plain questions will get you most of the way.
- How many extra guests can you take? If you are often full, Presence may be enough. If midweek rooms sit empty, aim higher.
- What is a guest worth to you? A one-night leisure stay and a company that books every month are not the same customer.
- How crowded is your area? The stronger the competition, the more intensity counts.
- Is your sector still open? If so, exclusivity is still on the table; it may not be next month.
To set your overall envelope, see also what monthly visibility budget a hotel should plan.
Your next step
If you are torn between two plans, the Visibility Audit settles it: it maps your presence on Google and in AI assistants, positions you against the other properties in your area and sets out an action plan, with a report within 48 working hours. The payback calculator then shows, plan by plan, the month in which the investment pays for itself. See the offer and check which hotel seats are still open.