Nobody picks a logistics partner on impulse. A manufacturer looking for a haulier to move pallets between its plant and its distribution centers, an e-commerce brand searching for a third-party warehouse, an importer who needs reliable drayage from the port: they all compare, check references and only then hand over their freight. A contract won can last for years. A contract lost keeps paying a competitor for just as long.
Once you decide to invest in visibility with Traffic Engine, the choice of plan comes up quickly. Presence, Momentum, Flood, or one of the two exclusive plans? This guide helps you decide based on your size, your ambition and the competition in your sector, using the prices on the offer page.
The five plans at a glance
Every plan shares the same foundation: a one-time setup of $1,650, a monthly fee, a 12-month commitment, a dated report every week, results you follow in your own Search Console and a measured review at three months. What changes is the intensity and the position you hold in your sector.
| Plan | Positioning | Per month | Year one (setup included) |
|---|---|---|---|
| Presence | Entry seat, steady baseline visibility | $1,200 | $16,050 |
| Momentum | Growth seat, the most common choice | $2,100 | $26,850 |
| Flood | Intensive seat | $3,850 | $47,850 |
| Momentum Exclusive | Growth, sector locked | $4,250 | $52,650 |
| Flood Exclusive | Intensive, sector locked | $6,450 | $79,050 |
The Visibility Audit at $750, the starting point for any engagement, is fully deducted from the setup if you begin within 30 days. Prices in your own currency are shown on the offer page.
Presence: being found when people look for you
Presence suits a logistics company starting from almost nothing online that first wants to be found consistently. Think of a regional haulier with a dozen trucks that mostly works with long-standing clients and wants shippers searching for a carrier in its area to finally find it. Presence establishes baseline visibility without trying to dominate a crowded market.
It also makes sense when capacity is tight. There is no point attracting more requests for quotes than your fleet or warehouse can handle.
Momentum: growing the order book
Momentum is the most common choice, and for good reason. It fits a logistics business that already has a fleet or a warehouse, someone available to respond to enquiries quickly, and the goal of winning new contracts steadily: regional distribution, contract warehousing, dedicated fleet services, commercial relocations.
For most hauliers and warehouse operators, the real constraint is not demand but the quality of the enquiries. A shipper who searches for a carrier on a specific lane, or a brand that needs pallet storage near a major highway, is a far better lead than a cold list. Momentum is designed to bring in that kind of request month after month, at a pace your sales team can follow up properly.
It is the right balance when a few competitors already share the searches for your service in your area and you want your share without committing to an intensive budget in year one.
Flood: for a heavily contested market
Flood is the intensive seat. It is justified when the market is contested, when you target several service lines or lanes at once (truckload, less-than-truckload, cold chain, warehousing), and when each contract is valuable. A 3PL that wants to be the name in a major metro area, or a forwarder covering several regions, gets the weight it needs here.
Before choosing Flood, check one thing: can your team turn around more quote requests quickly? A request that waits two days is a request lost.
Exclusive plans: locking the sector
Each sector is capped at 3 standard seats per area, each with its own positioning. Our guide on limited seats per sector explains why. Momentum Exclusive and Flood Exclusive go further: no other logistics company in your area is taken on by Kolonell for the entire commitment.
These plans can only be bought while the sector is empty. As soon as a first standard seat is signed by a logistics company in your area, the option is gone. They make sense when a single annual contract is worth several months of fees and you want to stop a direct rival from working with the same partner. Our guide on sector exclusivity for a logistics company covers this trade-off in depth.
Deciding with three questions
- What is a new client worth over a year? If one regular shipper brings you substantial margin, one or two new accounts can justify Momentum. The payback calculator runs the numbers with your own figures.
- How many new requests can you absorb? Your fleet, warehouse space and team set the useful ceiling.
- Is your sector still open? If it is and the stakes are high, exclusivity deserves a look before a competitor takes a seat.
If you are unsure, the Visibility Audit settles it: it shows where you stand against other logistics firms, the potential in your area and the plan that matches your ambition. If the one-year term gives you pause, read why a 12-month commitment.
What every plan guarantees
Whatever the plan, Kolonell guarantees that what it includes is live on schedule, or the following month is free. Kolonell guarantees delivery and measurement, not the decision of Google or an AI assistant; nobody honest promises the top position. The proof is public: Kolonell ran the approach on its own website first, and the curves are on the offer page. See the offer and seat availability for logistics, or message us on WhatsApp for a reply within 24 working hours.