A property manager whose building was broken into last night. A logistics firm whose guarding contract is up for renewal. An events organiser who needs licensed door staff for a launch in three weeks. In private security, buyers often arrive under pressure, and they hand the contract to whichever company looks credible first. More and more of them start with a search on their phone or a question to an AI assistant. Whoever shows up at that moment gets the call. Everyone else never learns a contract was on the table.
If you run a guarding, monitoring or close protection business, deciding to invest in visibility is the first step. Deciding how much effort to buy is the second, and it is where many owners hesitate. This guide walks through the Traffic Engine plans, using the prices from the offer page only, so you can match the plan to the business you actually run.
Why security is a particular kind of purchase
Three features of your trade shape the choice of plan.
The first is contract value. A guarding contract for a warehouse, an office block or a residential estate tends to renew year after year. Losing one of those to a competitor who was easier to find means losing several years of recurring revenue, not a single sale.
The second is trust. A facilities director will not hand over the keys to a site, or responsibility for staff and stock, to a company that looks thin online. Buyers check your licensing, your sectors of experience, how long you have been operating and whether you can respond at night. A solid online presence answers those questions before anyone picks up the phone.
The third is local competition. In any sizeable city, several firms chase the same estates, the same distribution centres and the same procurement processes. Being visible is not enough on its own; you need to be more visible than the firms targeting the same buyers.
The plans and what they cost
Every engagement starts with a Visibility Audit at $750: where you stand on Google and in AI assistant answers, how you compare with the rest of your sector, your potential and an action plan, delivered within 48 business hours. The audit is fully credited against the one-off setup of $1,650 if you start within 30 days. You then choose a monthly plan on a 12-month commitment, with a measured review at 3 months.
| Plan | Monthly | Year-one investment (setup included) |
|---|---|---|
| Presence | $1,200 | $16,050 |
| Momentum | $2,100 | $26,850 |
| Flood | $3,850 | $47,850 |
| Momentum Exclusive | $4,250 | $52,650 |
| Flood Exclusive | $6,450 | $79,050 |
Which plan for which security company?
Presence: the smaller firm that needs to exist online
Presence is the entry seat: steady, baseline visibility. It suits a newer company or one covering a tight patch (a handful of residential sites, local retailers, private homes) that mainly needs to stop being invisible. If someone who types your company name today finds next to nothing, or if every new contract still comes through personal referrals, Presence lays the groundwork without straining cash flow.
Momentum: the firm that wants to win contracts
Momentum is the growth seat and the most common choice. It fits a company with trained officers, the capacity to take on new sites and an appetite for commercial accounts such as office buildings, construction sites and retail parks. For an established guarding business that wants enquiries to come in rather than relying on the owner's networking, it is usually the right balance.
Flood: the operator that wants to lead its area
Flood is the intensive seat. It makes sense for a company running several lines at once (guarding, alarm response, CCTV monitoring, event security), targeting several buyer types, or facing rivals who are already very visible. If your operations can absorb a surge of enquiries, Flood gives you the weight to pull ahead.
Exclusive plans: locking the sector
Momentum Exclusive and Flood Exclusive reserve the whole vertical: no other security company in your area is taken on by Traffic Engine for the length of your commitment. They can only be bought while the sector is empty and are withdrawn as soon as a first standard seat is signed. Our guide on why a serious provider limits clients per sector and area explains the reasoning.
Three questions that settle it
- How many new sites can you staff? Recruiting, vetting and training officers takes time. Choosing Flood when you cannot cover three more posts this quarter means generating enquiries you will disappoint.
- What is one contract worth to you? Work out the margin a typical guarding contract brings over a year, then compare it with the plan. The payback calculator on the offer page runs that sum with your own figures, including the ramp-up over the first three months.
- How many seats are left? Traffic Engine caps each sector at 3 standard seats per area. If a competitor signs first, the exclusive option disappears and one of the places is gone.
For a fuller version of that calculation, read our guide to payback on a visibility investment, which starts from what one client is worth rather than from the price of the plan.
What you get on every plan
Traffic Engine makes your company visible when a buyer searches for security services, on Google and in the answers AI assistants give, so that you receive qualified enquiries. You get a dated report every week and you follow results in your own Search Console, not in a dashboard you cannot verify. The guarantee is plain: what your plan includes goes live on schedule, or the following month is free. Kolonell guarantees delivery and measurement, not the decisions of Google or an AI; nobody honest promises the top spot.
Kolonell applied this approach to its own website first, and the curves are on the offer page, updated daily. See the offer and check whether a seat is still free in your area.
Your next step
If you are torn between two plans, do not guess. Start with the free website score at the top of the Traffic Engine page, then book the Visibility Audit. It will show where you stand against the other security firms in your city and which plan matches your ambition. You can also message Kolonell on WhatsApp at +221 77 596 93 33 for a reply within 24 business hours.