Insurance brokers: hire a marketing person or outsource your visibility?
Full cost of a hire, risk, owner time and continuity: what an insurance brokerage should weigh before choosing between an in-house marketer and an outside partner.
Kolonell Traffic Engine · Guides
Get found, get enquiries: guides for business owners
Straight answers to the questions owners ask before investing in visibility: what being invisible costs, how to choose a partner, what to expect at 3, 6 and 12 months, and how to decide.
By industry
All small businesses 24Clinics and healthcare 22Dental practices 19Law firms 22Accounting firms 21Construction 22Real estate agencies 22Property developers 20Private schools 21Training centres 19Hotels 21Restaurants and catering 19Logistics and transport 19Import-export and freight 20Retail and distribution 19Manufacturing 19B2B services 19Travel and tourism 19Insurance brokers 19Automotive 19Architecture and engineering 19Security services 19Events and venues 19Beauty and wellness 19Solar energy 19
By country
Manchester event venues: social media or being found when clients search?
Running a Manchester venue or events company? Why Instagram and being found on Google do different jobs, and how to split your effort and budget between them.
Garages and dealerships: why your visibility partner shouldn't serve rivals
For garages, dealerships and car rental firms: why your visibility partner should not work for your direct competitors, and what sector exclusivity is really worth.
Dental practices: when patients ask an AI assistant which dentist to see
Prospective patients now ask AI assistants which dentist to choose. What that shift means for a practice owner, and the real risk of being left out of the answer.
Retailers and distributors: Presence, Momentum, Flood or an exclusive plan?
Shop, wholesaler or distributor: choosing between Presence, Momentum, Flood and the exclusive plans based on your size, your ambition and how crowded your sector is.
Travel agencies: how to check your visibility partner really delivers
A dated weekly report, figures in your own Google accounts and the booking enquiries you receive: how a travel agency can hold its visibility partner to account.
Calgary security companies: when to start investing in visibility
Guarding and security in Calgary: why visibility compounds over time, and why waiting for the next RFP costs more than starting now.
Architecture firms: hire a marketing coordinator or outsource visibility?
For architecture and engineering practices: the full cost of a hire, the risks, partner time and continuity, to decide between in-house marketing and an outside partner.
Beauty salon in Lagos: social media or being found when clients search?
Instagram builds desire, search brings bookings. How a Lagos beauty salon or spa should split its effort and budget between social media and being found.
Solar installers: why your visibility partner should not serve rivals
A visibility partner who also works for your competitors cannot fight for your place. What sector exclusivity is really worth to a solar installer.
Training providers: when learners ask AI assistants where to study
Learners, HR managers and employers now ask AI assistants which course to choose. What that shift means for the owner of a training centre or provider.
Restaurants and caterers: Presence, Momentum or Flood, which plan fits?
Neighbourhood bistro, busy restaurant or events caterer: how to choose between Presence, Momentum, Flood and the exclusive plans, using offer-page prices.
Insurance brokers: how to check your visibility partner really delivers
A dated weekly report, figures in your own Google tools, quote requests you can trace: how an insurance broker checks that a visibility partner keeps its word.
Events venue in Nairobi: when should you start investing in visibility?
For a Nairobi events company or venue, visibility compounds over time. Why waiting for a quieter month costs more than starting now, before peak season.
Garages and dealerships: hire a marketer or outsource your visibility?
For a garage, dealership or car rental firm: full cost, risks, owner time and continuity. How hiring in-house compares with outsourcing your visibility.
Retailers and distributors: what partner exclusivity is really worth
Is your visibility partner also working for the store across the street? Why retailers and distributors should insist on sector exclusivity, and its worth.
Private clinic in Accra: the real cost of patients who cannot find you
Consultations, deliveries, corporate health contracts: what an Accra private clinic really loses when patients cannot find it at the moment they search.
Travel agencies: when travellers ask AI assistants which agent to use
Honeymoons, group tours, business travel: travellers now ask AI assistants before choosing an agency. What that changes for the owner of a travel business.
Security companies: Presence, Momentum or Flood, which plan fits?
Manned guarding, alarm monitoring, event security: how a security company should pick a visibility plan based on size, ambition and local competition.
Architecture firms: how to check your visibility partner delivers
A dated weekly report, figures in your own Google tools, project enquiries you can trace: how an architecture practice holds a visibility partner to account.
Beauty salons in Abuja: when should you start investing in visibility?
Why a beauty salon or spa in Abuja should start building visibility now: it grows over time, and every month of waiting pushes the whole curve back.
Solar installers: hire a marketer in-house or outsource visibility?
Full cost, risk, owner time and continuity: what a solar installer should weigh before hiring a marketing person or handing visibility to a specialist.
Restaurants and caterers: why your visibility partner should be exclusive
Is your visibility provider also working for the restaurant across the street? What that costs you, and what sector exclusivity is actually worth.
Insurance brokers: when clients ask an AI assistant before calling you
Prospects now put their insurance questions to AI assistants before they call a broker. What that shift means for your firm, and the cost of being absent.
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